"When WING, a famous YouTuber, introduces the street fashion brand Boys Run the Riot to their fans, they also reveal that Ryo is transgender, to the confusion of his classmates, especially Chika, the best friend to whom he is attracted, but WING has their own secret that will cause trouble on the Internet when it becomes public.

A transgender teen named Ryuu finds an escape from the expectations and anxieties of his daily life in the world of street fashion. This personal, heartfelt, fictional story from a Japanese transgender manga creator is critically acclaimed and completely unique. High schooler Ryuu knows he's transgender. But he doesn't have anyone to confide in about the confusion he feels. He can't tell his best friend, who he's secretly got a crush on, and he can't tell his mom, who's constantly asking why Ryuu is always dressing like a boy. He certainly can't tell Jin, the new transfer student who looks like just another bully. The only time Ryuu feels at ease is when he's wearing his favorite clothes. Then, and only then, the world melts away, and he can be his true self. One day, while out shopping, Ryuu sees an unexpected sight: Jin. The kid who looked so tough in class is shopping for the same clothes that Ryuu loves. And Jin offers Ryuu a proposal: to start their own brand and create apparel to help everyone feel comfortable in their skin. At last, Ryuu has someone he can open up to--and the journey ahead might finally give him a way to express himself to everyone else.